Chin Mee Chin Privacy Policy

Who we are

The Chin Mee Chin loyalty programme is operated by Mission Group on behalf of Chin Mee Chin. This policy explains what personal data the programme collects and how it is used, in line with Singapore's Personal Data Protection Act 2012 (PDPA).

What we collect

• Your mobile number, which identifies your membership.
• Your name, email address and date of birth, and any interests you choose to share.
• Purchases you make at Chin Mee Chin when you give your mobile number, as recorded by the outlet's point-of-sale system.
• Your points balance, membership level, rewards and redemptions.

How we use it

• To run your membership: credit points, show your balance and let you redeem rewards.
• To confirm it is you, by sending a one-time verification code by SMS.
• To recognise your birthday and membership level with the benefits they carry.
• To understand how the programme is used, so we can improve it.

Who we share it with

• Chin Mee Chin, whose outlet staff can look up your membership to credit points and redeem rewards.
• Service providers that host and run the programme for us, such as cloud hosting and SMS delivery. Some of them may process data outside Singapore; we require them to protect it to a standard comparable to the PDPA.

We do not sell your personal data.

How long we keep it

We keep your data while you are a member, and for as long afterwards as we need it for legal or accounting purposes. You can ask us to close your membership at any time.

Your choices

You can ask to see or correct the personal data we hold about you, or withdraw your consent to its use. Withdrawing consent means we can no longer run your membership.

Email hello@chinmeechin.sg, or speak to our staff at any Chin Mee Chin outlet.